The creative concept for the Fall 2020 campaign was called Artful Innovation. The intent was to showcase the craftsmanship and artistry that goes into every shoe and bag. We put the color and pattern of the new collection on a pedestal; each product displayed as a work of art.

Responsibilities
Assist the Senior Art Director in creative concepting, building a photo brief and art direction on set. Print design for a direct mail gatefold brochure and omnichannel marketing assets to support Rothy’s fall product launch.