Rothy’s
Bag Campaign

In Spring 2020, Rothy’s launched it’s first-ever collection of bags—knit with a blend of marine plastic and Rothy’s signature thread, which is spun from single-use water bottles.

Deliverables
As lead designer on the Rothy’s bags launch, I participated in all aspects of the 360 campaign including the photoshoot, email design, social, print, ads, and site updates.