Rothy’s FW19
Merino Collection
Rothy’s first premium merino wool collection features expertly crafted footwear made from sustainably sourced materials. The creative direction was a sensorial approach centered around the season of softness.
Deliverables:
Print collateral for the PR event in New York City.
Web creative, blog, email and social assets to support the new product launch.
Rothy’s FW20
Merino Collection
For the Fall 2020 Merino Collection, the idea was to build on the Artful Innovation concept from the overall core Fall campaign and to emphasize the softness, richness and elegance of the premium merino material.
Responsibilities
As lead designer, I collaborated with the Senior Art Director in creative concepting, building a photo brief and art direction on set. I also executed the majority of the marketing assets across multiple channels to support the launch.
