Agency Skincare
by Curology
Launched in Spring 2021, Agency Skincare is Curology’s sister brand that features a line of customized anti-aging products prescribed by licensed dermatology providers. Agency Skincare was an Allure Best of Beauty Winner in Fall 2021.
As senior designer I worked directly with the User Acquisition (UA) team to create brand proud, top performing content optimized for each paid social channel i.e. Facebook, Instagram, Youtube, TikTok, etc. Each month I delivered a diverse mix of statics and video ads that combined motion graphics, type animation and video footage. I also worked with Agency’s creative strategist to revamp the creative briefing process to help improve the quality, volume and efficiency of ad production.
Paid Social
Partnering with Agency’s social media manager, I created engaging, social-first content for the brand’s owned social channels. Deliverables included Instagram/Facebook stories, static, video and carousel in-feed posts, IG reels and IG live.
Organic Social
Agency’s first direct mailer was a trifold brochure featuring the best selling Dark Spot formula. Part of the creative direction for this print piece was to design the trifold in the vertical orientation to differentiate the piece from the many horizontal trifolds a consumer may find in their stack of mail.
Direct Mail
Inside Flap
Back Cover
Front Cover
Inside 3-Panel Spread
Working closely with Agency’s Creative Director, I assisted in the art direction of an evergreen photoshoot featuring the full product line and two models.
Art Direction
