Ashlee Rice
rothys_thumb.jpg

Rothy's

Footwear Brand

ref_persona2.jpg
The Client—

The Client—

Rothys is a revolutionary footwear brand at the intersection of fashion, technology and sustainability.

rothys_model.jpg
Web Design & Digital Marketing

Web Design & Digital Marketing

I produce final assets for the website and performance marketing.

Product Development—

Product Development—

I created technical drawings of the patterns on a flat template of the shoe which were then programmed into the 3D knitting software by the development team. 

rothys_patterns.jpg
rothys_threeshoes.jpg
Packaging—

Packaging—

We reconstructed the Rothy's shoe box to be half the size it was before to reduce materials, increase shipping and storage capacity and lower it's carbon footprint.