Rothys is a revolutionary footwear brand at the intersection of fashion, technology and sustainability.
Web Design & Digital Marketing
I produce final assets for the website and performance marketing.
I created technical drawings of the patterns on a flat template of the shoe which were then programmed into the 3D knitting software by the development team.
We reconstructed the Rothy's shoe box to be half the size it was before to reduce materials, increase shipping and storage capacity and lower it's carbon footprint.